Thursday, August 18 2022
11:00 AM to 12:00 PM

Having an integrated marketing communications strategy is the difference between advertising on purpose and getting lucky.

Identify Different Marketing Communication Methods
Content Marketing
Email Marketing
Social Media Marketing

Develop a Marketing Communication Plan
Audience
Content
Cadence

Understand the Customer Decision-Making Process
Recognize a problem
Search for information
Identify products and services that can solve the problem
Choose which alternative they will buy
Assess the after-the-sale experience

Implement Your Marketing Communication Plan
Content Calendar
Automation Software
Stay on Top of Trends

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