Presented by Zack Talsma, LURE Marketing
9:00AM – 10:30AM

For details or to register, please contact
Grace Nyman at gnyman@pecounty.on.ca

Presented by Zack Talsma, LURE Marketing
9:00am – 10:30am

For details or to register, please contact
Grace Nyman at gnyman@pecounty.on.ca

Doing Business with the Government of Canada

Tue, Jan 26, 2021 1:00 PM to 2:30 PM

The Government of Canada purchases $22 billion of goods and services each year. This webinar provides key information about how to sell to the Government of Canada that will help you learn how to:

• Find out whether the Government of Canada buys your goods or service
• Understand the contracting process
• Register in supplier databases
• Build networks and promote your business
• Search for opportunities
• Take advantage of the procurement information on Buyandsell.gc.ca

Presented by The Office of Small and Medium Enterprises (OSME) for the Government of Canada

Registration link: https://ontario.tpsgc-pwgsc.gc.ca/cal/regist-eng.cfm?sid=2016&anon=1#s2016

Fri, Jan 22, 2021 3:00 PM to 4:00 PM

Topics that will be discussed are:

• What are your succession intentions
• Sellers and buys perspective
• Who are the sellers?
• Who are the buyers?
• What are the buyers looking for? Stable or profitable
• Maximize the value of your business for the sale
• How to make a successful acquisition

Presented by Amelia Campbell, Account manager at BDC

Registration link: https://www.eventbrite.ca/e/business-transition-tickets-136974184473

Thu, Feb 11, 2021 10:00 AM to 3:30 PM

This Leading Edge in Digital Marketing Strategies will allow you to gain the skills you need to advance your businesses marketing strategy.

10:00am to 11:30pm Digital Marketing Strategy & Content Planning

• Understand the difference between subconscious and direct posts.  Learn our T.E.A.M principles, aimed at Trusted, Engaging, Actionable & Measurable Posts. Understand the value and how to conduct your own Digital Marketing Competitive Audit which drives your content plan to showcases your authentic unique value propositions. Importance of your Google Listing. Create a sustainable content plan.

12:00pm to 1:30pm Social Selling & e-Commerce/ Video, Livestreaming & Apps Best Practices/ Sale Planning

• Understand what is e-Commerce. Understand how to leverage the power of Social Selling.
• Video marketing plan and app know-how, app review, tips, join the support group
• Leverage the power of digital marketing specifically for sales. Learn how to encourage your sales participants to create an authentic online buzz that converts to successful sales

2:00pm to 3:30pm Social Customer Service & Reputation Management/eMail Marketing

• Targeted and personalized content
• Build credibility
• Create a credible email list
• Stronger customer relationships
• Optimize your time and budget
• Increased traffic to your website and events

There will be quizzes all the way through, checklists you can take away, the PowerPoint materials, resources and the recording of the summit

Certification that you complete at the end of the day of Digital Marketing Certification of Completion.

Registration link: https://www.eventbrite.ca/e/leading-edge-in-digital-marketing-strategies-tickets-135874766083

How to Use Canva for Business

Fri, Jan 15, 2021 3:00 PM to 4:00 PM

Best practices for using Canva for your small business.

Topics covered are:

• Overview of Canva Tools
• Creating Social Media posts/videos
• Branding Best Practices

Presented by Theresa Gannon, Head of Marketing at Simple Desk

Registration link: https://www.eventbrite.ca/e/how-to-use-canva-for-business-tickets-135914001437

Monday, January 18, 2021
12:00 – 1:00pm EST

As we start a new year, entrepreneurs are all asking the same question: “What’s next?”

The road to recovery is filled with uncertainty. No matter how your business is weathering the storm, strong financial management has become more important than ever.

Join BDC’s experts for a free, live webinar, where they will offer practical advice on optimizing cash flow, effectively controlling costs and positioning your business for the post-pandemic recovery.

Their advice will address businesses at all levels of activity, from the hardest hit to those managing rapid growth

FULL DETAILS AND REGISTRATION

DATE: February 3, 2021
TIME: 1:00pm – 2:00pm

Good job performance usually doesn’t change by chance. Up and down failure patterns are triggers requiring immediate attention by supervisors: a mental health problem or illness, hidden-disability or an issue with family. In this session, we’ll explore the need to accommodate when employees fall and don’t realize they need help. And help employers, who need to know where to start.

Topics:
• Identify signs of employees failing and needing help
• When job-failing performance meets accommodation need
• Explore your responsibilities to accommodate
To register please click here

DATE: January 27, 2021
TIME: 1:00pm – 2:00pm

When you think of employee motivation, many things may come to mind. Often more money. Truth is, workers, want great bosses, and great places to work. In this session, you’ll learn what drives today’s employees to do their best work. We’ll explore the differences between reality and expectations of the workplace, and how to better balance the two to have a motivated workforce.

Topics:
• Explore the wants and desires of employees
• What strategies should the boss use to motivate
• How job satisfaction impacts engaging behaviour
To register please click here

DATE: January 20, 2021
TIME: 1:00pm – 2:00pm

Becoming a more likeable boss can be a difficult process, but it’s important. What employees think about you, causes productivity directly in the workplace. In this session, we will explore what others expect of you, the impact you are making, and the consequences of not measuring up as a boss.

Topics:
• Behavior’s that derail performance
• How to earn the trust of your employees
• The benefits of demonstrating wisdom to others

To register please click here