This Leading Edge in Digital Marketing Strategies will allow you to gain the skills you need to advance your businesses marketing strategy.
10:00am to 11:30pm Digital Marketing Strategy & Content Planning
Understand the difference between subconscious and direct posts. Learn our T.E.A.M principles, aimed at Trusted, Engaging, Actionable & Measurable Posts. Understand the value and how to conduct your own Digital Marketing Competitive Audit which drives your content plan to showcases your authentic unique value propositions. Importance of your Google Listing. Create a sustainable content plan.
12:00pm to 1:30pm Social Selling & e-Commerce/ Video, Livestreaming & Apps Best Practices/ Sale Planning
Understand what is e-Commerce. Understand how to leverage the power of Social Selling.
Video marketing plan and app know-how, app review, tips, join the support group
Leverage the power of digital marketing specifically for sales. Learn how to encourage your sales participants to create an authentic online buzz that converts to successful sales
2:00pm to 3:30pm Social Customer Service & Reputation Management/eMail Marketing
Targeted and personalized content
Build credibility
Create a credible email list
Stronger customer relationships
Optimize your time and budget
Increased traffic to your website and events
There will be quizzes all the way through, checklists you can take away, the PowerPoint materials, resources and the recording of the summit
Certification that you complete at the end of the day of Digital Marketing Certification of Completion.
As we start a new year, entrepreneurs are all asking the same question: “What’s next?”
The road to recovery is filled with uncertainty. No matter how your business is weathering the storm, strong financial management has become more important than ever.
Join BDC’s experts for a free, live webinar, where they will offer practical advice on optimizing cash flow, effectively controlling costs and positioning your business for the post-pandemic recovery.
Their advice will address businesses at all levels of activity, from the hardest hit to those managing rapid growth
Good job performance usually doesn’t change by chance. Up and down failure patterns are triggers requiring immediate attention by supervisors: a mental health problem or illness, hidden-disability or an issue with family. In this session, we’ll explore the need to accommodate when employees fall and don’t realize they need help. And help employers, who need to know where to start.
Topics: • Identify signs of employees failing and needing help • When job-failing performance meets accommodation need • Explore your responsibilities to accommodate To register please click here
When you think of employee motivation, many things may come to mind. Often more money. Truth is, workers, want great bosses, and great places to work. In this session, you’ll learn what drives today’s employees to do their best work. We’ll explore the differences between reality and expectations of the workplace, and how to better balance the two to have a motivated workforce.
Topics: • Explore the wants and desires of employees • What strategies should the boss use to motivate • How job satisfaction impacts engaging behaviour To register please click here
Becoming a more likeable boss can be a difficult process, but it’s important. What employees think about you, causes productivity directly in the workplace. In this session, we will explore what others expect of you, the impact you are making, and the consequences of not measuring up as a boss.
Topics: • Behavior’s that derail performance • How to earn the trust of your employees • The benefits of demonstrating wisdom to others
This session covers the foundation of effective communication in today’s online meetings. It asks what’s your AVF? Drawing attention to the three pillars of making a noteworthy first impression in the Zoom world- your audio, visual, and follow up.
To participate in any of the workshops, online or in-person, register via email at makingadifference@paro.ca
Head into the new year with a strong marketing strategy! To participate in any of the workshops, online or in-person, register via email at makingadifference@paro.ca
