SBC Webinar: Products & Pricing: Building Your Product Portfolio and Pricing Strategies

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DATE: Wednesday, April 13 2022
TIME: 10:30AM – 12:00PM
VIRTUAL

About this event
Analysis of the portfolio provide insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products. A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy a business needs to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.

In this webinar we will cover:
Product Portfolio Development
Pricing Strategies
Revenue Sources
Calculating Direct Costs
Calculating Cost of Goods Sold
Calculating Break-even Point
Determining Mark-up

Duration: 90-minutes
Includes: Workbook

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